Hot Pick
MINI embraces paw power with Dogs Trust partnership
By Nicola Kemp
MINI UK and Brooklyn Brothers new campaign shows the benefit of putting dogs in the driving seat.
Hot Pick
We Are Undefeatable campaign gets better with age
By Nicola Kemp
The pitch perfect campaign is a reminder of the power of inclusive advertising
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Fibre One and Impero show the joy of inclusive health
By Nicola Kemp
The launch of the brand’s Crave Club shows that healthy eating doesn’t have to be joyless.
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McDonald’s and Leo Burnett turn to the joy of laughter
By Nicola Kemp
The restaurant giant’s new brand platform manages to be both simple and soulful.
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Sipsmith serves up a masterclass in craft and humour for Wimbledon partnership
By Nicola Kemp
Craft and creativity create a winning combination in this perfectly formed partnership, created by Ogilvy.
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Morrisons shows power of positivity with ‘Make Good Things Happen’ campaign
By Nicola Kemp
Publicis•Poke’s joyful new spot underlines the power of the little things in a post-pandemic advertising era.
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Rewriting Extinction and Media Bounty show the power of long-term investment
By Nicola Kemp
Creative collaboration underpins a groundbreaking plan to save hundreds of species from extinction.
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Global brand and local artist: adidas and The Corner playfully troll England
By Nicola Kemp
adidas has successfully showed the power of thinking local, with a new campaign taking over Glasgow and trolling England by using graffiti on an outdoor ad to announce that: “It’s coming hame”.
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Danone and The&Partnership deliver light relief to the yogurt category
By Nicola Kemp
A new campaign for Danone's Light & Free brand successfully pokes fun at the category norms.
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Lapierre and VIRTUE tap into the mental freedom of biking with ‘Ride Your Next’
By Nicola Kemp
A new campaign underlines the feeling of control that getting out and cycling can provide.
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‘Change a bit for good’: Mother and Ikea democratise sustainability
By Nicola Kemp
Ikea’s latest campaign perfectly punctures consumer fatigue surrounding the climate crisis.
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John Ayling & Associates lands mental health message for the Mental Health Foundation
By Nicola Kemp
The charity’s largest ever campaign highlights the need for greater understanding of mental health issues.
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Dept and Tribe create a 3D virtual world for Eurovision
By Nicola Kemp
Dept’s groundbreaking virtual experience brings creative energy to the Eurovision Song Contest.
Hot Pick
Now You Can shows the power of simplicity for haircare brand Batiste
By Nicola Kemp
As hairdressers re-open and we emerge from lockdown, the haircare market may well develop its own bounce-back myth; a new campaign from The Corner for Batiste.