We all know the classic story of the three little pigs, but when you add Weetabix into the mix, the wolf might come out on top. The new ‘Have you had yours?’ campaign from BBH throws Weetabix into the centre of the classic narrative in a joyful retelling of the famous tale. 

The new film, entitled ‘Wolf’, initially seems to be classic telling the familiar fable of the trio of pigs and their various houses. The hand-drawn animation style is reminiscent of classic animated tales but viewers will spot the story has been modernised with little touches like an iPhone being charged in the house built of sticks.

As in the fable, the pigs escape to their weaker houses to the house built of bricks and confidently heckle the wolf from the supposedly safe spot. However, their confidence is misplaced as they didn’t know the Big Bad Wolf had had his Weetabix that morning.

The appealing animation style, tongue in cheek retelling of the classic narrative combined with the famous ‘have you had your Weetabix?’ phrase creates instant nostalgia for audiences as the slot highlights the advantages of starting the day with a bowl of Weetabix.

“Weetabix has a long and popular history of taking famous and legendary stories and tearing up the script, which is why these campaigns are always brilliant fun to work on.” explained  Felipe Guimaraes, Deputy Executive Creative Director at BBH. “The truth is anyone can benefit from a Weetabix breakfast, even the Big Bad Wolf.“

“‘Have you had yours?’ has become part of our nation’s everyday language, and our mission with BBH is to create campaigns as memorable as our slogan. With ‘Wolf’, we think we have achieved just that.” added Gareth Turner, Head of Marketing at Weetabix.

‘Wolf’ marks the start of a long-term campaign with an annual marketing spend of £14m behind it.