BITE Insight

There is a long outdated idea that men don’t care what they look like as much as women. They spend less time getting dressed, they own less clothing and they certainly don’t occupy the bathroom for quite as long. But this, as we all know, just isn’t true.

The obsolete stereotype is one that Wednesday set about to quash when they introduced the Mr Porter brand, an online fashion platform for all things men’s style.

Wednesday helped created the brand in its entirety. From naming to logo-design, visual language, packaging and total website experience. They created a bespoke font inspired by the handwriting of Sir Francis Bacon. The typeface was used throughout the brand experience, even down to the thank you cards that shoppers received with each order. Wednesday also worked on The Journal, Mr Porter’s dedicated editorial hub.

Mr Porter is a brand which integrates content and commerce to create an inspirational shopping destination. The men modelling the clothing are real people, not trained models, maintaining the relatable and engaging feel of the platform. The brand set a benchmark for the luxury menswear market and across the fashion and retail industry as well.