BITE Insight

The problem with painting a room is that it feels very final. If you’re going to go to the trouble of stripping a wall, putting a base coat on, waiting for each coat to dry and so on, you want to know that the colour is right. But how can you be sure, without actually painting your wall?

Webcredible worked alongside Dulux to design an augmented reality app that allows the user to test out paint colours on their walls, virtually. With just two taps on a mobile or tablet screen, one for colour and then one on the wall, the Dulux Visualiser allows customers to see if Watermelon Pink matches their favourite zebra-print chair.

The app engages with the key problem at the heart of shopping for paint, that of uncertainty. Once the user has tried out a colour on their wall, they are next prompted to order testers of their chosen colours from the website. Through the app, Dulux are able to reach more potential customers, setting them up on the path to purchase and further engaging them with the brand.

So, if you like a particular shade of grey, but can’t chose between all fifty of them, well, now you can try them all.