BITE Insight

Advertising is a space to celebrate both the ordinary, but also the absolutely extraordinary examples of human behaviour.

Volvo, in their latest partnership with Valenstein & Fatt (formerly Grey London), have set out to showcase these extraordinary individuals on their new brand platform, Human Made. As part of its sponsorship with Sky Atlantic, Volvo has created two anthropocentric cinematic films that embody the brand’s philosophy of human-centric innovation.

In one, Nemo’s Garden, we are introduced to an Italian father and son, who are trying to figure out a way to grow basil on the sea bed as a solution to a lack of appropriate farmland. The second, Music of the Mind, centres around Rosie, an accomplished violinist who was paralysed in an accident as a young girl. The film documents her collaboration with a computer science professor, Eduardo Miranda, who developed technology that allows a computer to read Rosie’s brain patterns, stimulated when she composes music.

These two films are the latest in Volvo’s Human Made Series, which champions the Volvo values of pioneering innovation through human examples. The films will be available through Sky On Demand for the next 12 months, with supporting social and digital pushes.

The emotive, intense films see the brand take a subtle and unobtrusive backseat to the individuals at the heart of the stories. The high production value and extended length of the films helps them to stand out from standard digital content and offer more in the way of creative inspiration and storytelling.