Uber and Mother turn to craft to highlight Reserve service

The creative uses origami to highlight how you can wrap up your plans with a pre-booked Uber

Nicola Kemp

Editorial Director Creativebrief

Uber Reserve

The latest OOH, (alongside social and digital), campaign from Uber Reserve takes event tickets from multiple leisures, combining them with the art of origami to give people the confidence that they can be sure to arrive in absolute peace and precision when they book in advance.

Agency:: Mother London, London

Disciplines

Advertising/Creative

Sector

Logistics

Bite Insight

Uber has turned to origami to promote how its reserve service can wrap up a great night out with a pre-reserved car home.

The new Uber Reserve service means that consumers will be able to book their Uber service up to 30 days in advance.

The creative uses event tickets crafted into origami versions of Uber cars to underline the fact that when you are planning a big night out, you can also plan an Uber home. A clarity of execution which successfully connects with consumers on the move.

The campaign, which runs on out of home, social and digital media, marks a step change for Uber which has previously focused on spontaneous journeys. The campaign is the latest evolution of the brand’s promise to ‘let you go anywhere’. Which now extends to letting you plan ahead.