With life under lockdown seeing us venture no further than our local supermarket, end of the road, or park, the notion of travel is one that seems to belong to a previous era. In the midst of lockdown the freedom of exploration is one that consumers are collectively vowing never to take for granted again. An unfettered joy which Tourism Ireland wants to remind travellers they will be able to experience again.

A new campaign from Publicis•Poke entitled ‘I will return’, from Tourism Ireland, captures the timeless nature of Ireland’s culture, history and landscape, and the reality that it will all still be there when lockdown lifts.

Set to a poem written by the agency’s creative team, the footage is a mix of drone footage from Tourism Ireland, mixed with scenes taken from previous campaigns. It conveys the resilient spirit of both the place and its people whilst simultaneously providing some much needed escapism for a nation in lockdown.

Commenting on the campaign, Dave Monk, Executive Creative Director at Publicis•Poke, says, “with a few beautifully written words and some delicious imagery, you can conjure up a feeling that nothing in the world can lockdown.”

Launched across social media in seven different languages, ‘I will return’ is a homage to a country and it’s landscape that, for now, lies undiscovered. With the travel sector arguably one of the hardest hit by the crisis, Tourism Ireland offers a promise for future travellers, that this too shall pass. A beautiful piece of creativity which provides travellers with a much-needed moment of calm and reassurance.