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Sunshine

Ghd and Breast Cancer Now

Siân Blackman

Account Manager Creativebrief

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You Are Not Defined By Your Hair

Ghd and Breast Cancer Now: Putting the Beauty Tutorial to Good Use

Disciplines: Advertising/Creative

Sector: Charity

Agency: Sunshine

This year around 1.7 million women will be told they have breast cancer. That's three every minute. Most of these women will lose their hair to chemotherapy, which is why we think it's great that ghd have partnered with Breast Cancer Now. Using the popular beauty tutorial format they demonstrate that we're not defined by our hair.