As our worlds have shrunk over the last year, our horizons have shifted to focus our gaze on the little things, the small moments of joy that up until now would have probably seemed inconsequential.

Stella Artois’s Super Bowl spot from Mother London reminds us to savour the moments that matter, however big or small. ‘Heartbeat Billionaire’ stars Lenny Kravitz and focuses on the notion that we all live through 2.5 billion heartbeats, so what are we going to do with those moments? Set to the soundtrack of Kravitz’s ‘It ain’t over ‘til it’s over’, the slot aired during Super Bowl LV.

As part of Anheuser-Busch’s commitment to build a more sustainable future, the film has earned the Gold Green Seal by the Environmental Media Association and follows the guidelines for the sustainable production of TV, movies and events.

Extending through March 2021, the ‘Invest your heartbeats in the life Artois’ 360 marketing campaign will live on television, online, on social and OOH to encourage people to keep investing in each other through winter with special incentives and unforgettable experiences.

Commenting on the campaign, Lenny Kravitz said: “It’s a very powerful message and it comes at a very special moment for everyone to pause and marvel at life’s true riches: our time with each other.”

Stella Artois’s latest campaign is a vital reminder that, even in the midst of pervasive uncertainty, multiple lockdowns and the daily pressures of life in a pandemic, there are still moments to be savoured and memories to be made.