One cuts their grass to 8 millimetres, the other only selects the purest heart cut of each distillation to create its drink. But brands share a no-compromise, fastidious approach to their brands, yet also, crucially, the ability to not take themselves too seriously.

Sipsmith’s campaign celebrating its first year as the official gin partner of The Championships, Wimbledon, is a masterclass in creativity and craft. The humorous campaign announcing that Wimbledon is ’The official Tennis of Sipsmith Gin'.

The tongue-in-cheek message is brought to life with humour by the brand character Mr Swan who returns to our screens in his tennis whites to launch ’The Official Tennis of Sipsmith Gin'

The natural synergy between the two heritage brands is clear to see. While notably, for a craft gin brand, the stop-motion animation of the spot,  serves to effortlessly reinforce the values,  creativity and unique culture of the brand. 

Shelley Macintyre, Senior Global Marketing Director, Gin, Beam Suntory, explained: “What better way for Mr Swan to make his comeback than celebrating the coming together of Sipsmith and Wimbledon as partners? It's a delightful celebration of two quintessential brands that go to extraordinary lengths to delight their clientele. A shared attention to detail, combined with Mr Swan's idiosyncratic quirks make this not only the perfect partnership, but a lot of fun too, which is what we’ve tried to capture with Mr Swan and his partner, Ani."

Jules Chalkley, ECD Ogilvy UK, added: “Bringing back an overly excitable and confident Mr Swan with his unique view of the world, allows us to use his cheeky and super disruptive humour to celebrate what is an incredible partnership between two British super brands in what is to be a busy sporting summer.”

Wimbledon, is the oldest of the four tennis Grand Slams and the only one played on grass. This year’s tournament opened with a poignant standing ovation to the key workers who have kept the country running in the wake of the pandemic; including Oxford Covid vaccine developer Dame Sarah Gilbert.