BITE Insight

Modern banks live in your phone, on your computer and behind faceless in-store machines. They no longer operate on solely a face-to-face policy but rather on a use as little as possible policy. The School of Life worked with Capital One to change this however, with the launch of Café Convos, a collection of educational pop-up cafés across the US.

Capital One wanted to create physical spaces where staff and customers could come together to discuss all things financial; The School of Life acted as their educational partner in the process. The teaching aspect was essential to provide customers with the tools to discuss the emotional and psychological aspects of finance.

They developed and designed a range of classes, workshops, coaching talks and tools that were used in the Capital One cafés. Each event addressed a different financial lesson, encouraging people to talk about their finances to better understand them.

The cafés allow people to wander in, grab a coffee and make use of the free Wi-fi, as well as offering financial advice to anyone and everyone who need it. The cafés strip away the corporate aspect of banking, encouraging a new audience to cultivate and appreciate the benefits that education can bring.