BITE Insight

First published in 1938, The Beano is the longest running Scottish children’s comic and, along with The Dandy, an icon of children’s publishing throughout the UK.

Knowing they needed to keep the brand relevant for a digital age The Beano online rebranded itself as ‘the ultimate feed of awesomeness.’ Their digital platform is a space for kids to upload videos to be voted ‘So Beano’ or ‘No Beano’ with only the best ‘So Beano’ films being allowed to remain.

The audience first platform allows the community voices, ideas and expressions sit at the heart of the content, and is a whole new way for fans to engage with The Beano brand.   

To encourage fans to visit the site, The Beano took over sponsorship of The Simpons and Futurerama on Sky 1. This helped to raise brand awareness from 50-65% and recruit an army of fans to the new Beano digital feed. Plus, they were awarded free airtime from Sky to show the idents long after the air date, simply because they were so loved.