Exploration is something that has been forced off the agenda for many consumers this year. At least in the traditional sense. Sweeping new landscapes and epic voyages may have been out of reach for consumers as travel ground to a halt, but it is the power of imagination exploration that PlayStation celebrates in its new spot from adam&eveDDB.

The campaign, designed for the launch of the PlayStation 5 captures the desire for exploration that it believes lives within everyone; a feeling that compels us to understand and see new sights, emotions and feelings.

Co-directed by Somesuch’s Alex Hulsey and Daniel Wolfe using a mix of archive footage and live re-enactments, ‘Play Has No Limits’ urges every player to seek out new gaming experiences with the new device. It celebrates the explorers that pushed the boundaries of what they believed they were capable of, expanding the boundaries for those who followed.

Mary Yee, VP of Global Marketing at PlayStation, explained: “With our PlayStation 5 launch spot, ‘PS5 Launch - Play Has No Limits,’ we want to bring to life the thrill and exhilaration that drives us to explore. Inspiring every player to seek out new worlds and experiences that challenge who we are and what we thought was possible. We want our fans to see what’s never been seen, hear what’s never been heard, and feel what’s never been felt.”

PlayStation’s campaign captures the magic and power of escapism, of exploring beyond what you thought was possible, even if that’s just from the sofa. An escapism that many could well do with in the current climate.