A new campaign from Havas CX helia for the Open University demonstrates the power of accessibility, of enabling individuals to learn wherever and however they choose.
The Open University has reinforced its online learning credentials through an animated series featuring real students. Created by Havas CX helia, Stories of Ambition aims to capitalise on the increased interest in online learning amidst the COVID-19 pandemic.
Sector
EducationThere has never been a more vital time for innovative online learning tools, even despite schools and universities returning however precariously. A blend of offline and online is perhaps the future of learning.
The Open University’s latest campaign is a reminder that this institution has been pioneering online learning options since its conception almost 50 years ago.
‘Stories of Ambition’, a campaign created by Havas CX helia, animates the real-life stories of Open University students who have realised their ambitions through the courses they’ve studied. It demonstrates the importance of the programme through its cheerleaders, the students themselves.
The first video in the series tells the story of OU student Joe, who is fascinated by human behaviour and wants to be a clinical psychologist. Brought to life through animation by Buff Motion, he explains, in his own words, how the OU’s inherent flexibility has allowed him to study for a BSc in Psychology while also working for the NHS.
Rachel Cully, Senior Marketing Manager at The Open University, exp;ains: “We hope hearing other students’ experiences can provide crucial context, understanding and relatability for all those people who want to realise their ambitions through education in a way which works for them.”
Above all, the Open University demonstrates the power of accessibility, of enabling individuals to learn wherever and however they choose.
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