Paris. Just the word itself is evocative, emotive enough to stir up either memories or our own imagination. It is a city whose romanticism is world-renowned. And especially during the festive season.
An integrated PR campaign, comprising of a media trip to Paris and influencer ambassador support to raise awareness and drive sales of the new Nespresso Festive campaign - a collection of variation coffees and accessories in partnership with designer India Mahdavi.
Disciplines
Public relations (PR)Sector
Food & DrinkParis. Just the word itself is evocative, emotive enough to stir up either memories or our own imagination. It is a city whose romanticism is world-renowned. And especially during the festive season.
So, what better way for Nespresso to celebrate Christmas than by developing a Parisian inspired Festive collection that is made up of a selection of coffees and accessories in partnership with the architect and designer India Mahdavi.
Text100 worked with Nespresso on an integrated PR campaign which included running influencer ambassador support and a media trip to Paris. Influencers were invited to try the latest capsule flavours along with a range of French pastries baked as complimentary pairings.
The sweet flavours of the limited edition Varieties range, macaron, madeleine and praline, have been inspired by Parisian patisserie. The flavours of the capsules have been captured in the design, through pastel greens and pinks as well as geometric black and white patterns.
The capsules resemble sweets, piled high in glass jars, a far cry from the brand’s usual darker tones, offering a lightness that feels gently festive. Mahdavi has also worked across the brand’s mugs, cups, window displays and visual communications to update them for the festive campaign.
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