In a world of burnout, burnt breakfasts and non-stop notifications, Nails Inc is aiming to take pressure off women.

A new campaign from 1000heads launches the brand's new Topless nail polish. The polish’s 4-in-1 formula provides the benefits of nail treatment, base coat, colour and top coat in one step. All designed to save time and help women to ‘nail life’.

The campaign film brings to life the everyday pressures and chaos of life. The spot shows women going about their fast-paced days as they face relatable mishaps from missing the bus to running out of petrol to dashing out of the door with toast in hand as their boss blows up the phone notifications. The spot cuts the chaos to introduce Nails Inc’s Topless polish as a voice-over explains: ‘Polished nails, nailed in just one step. To help you keep things simple even when life isn’t’.’

Embracing chaos, the spot speaks to women as they attempt to balance all the different facets of life. The campaign unpacks the demands and pressures to be everything to everyone, while helping women embrace the feeling of doing something for themselves through a simple and easy act of self-care.

“As a female founder, I know firsthand how important it is to balance ambition and self-care whilst battling the daily hustle to 'do it all'. With It’s Topless, we're taking away a layer of complication, making it just that little bit easier to add some polish to life's niggles and sideways swipes," explains Thea Green, Founder of Nails Inc.

The campaign aims to show that #NailingLife doesn’t have to be difficult while reassuring women that everyone is facing the same chaos.

Alongside the hero film the campaign is made up of social videos customised to TikTok and Instagram as well as out of home executions, collaborations with beauty influencers and retail partnerships with Walmart, Target, Amazon and Superdrug.

Nails Inc ensures its customers are seen and heard as the candid depiction of the day-to-day challenges women face serves to relieve them from the pressure to be perfect.