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Mr President

Miele

Izzy Ashton

Deputy Editor, BITE Creativebrief

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Miele’s Perfection Series

Miele has UK chefs show us perfection in the kitchen

Disciplines: Advertising/Creative

Sector: Homewares

Agency: Miele’s Perfection Series, Mr. President

BITE Insight

Not much beats the satisfaction that comes from flawlessly re-creating that recipe you’d saved, or the meal you ate at a restaurant last week. Even if it has taken four hours and all the utensils in the kitchen to do so.

This passion and initiative is something that Miele channelled through their Perfection Series created with Mr President. The miniseries profiles a variety of UK chefs demonstrating the capabilities of the Miele hob to create perfection in the kitchen.

In the series, three British-based chefs demonstrate the precise temperature accuracy of the hob, which can make or break a recipe. It’s the performance that matters, not just the design.

In this episode we see Doug McMaster, founder of Silo Brighton, delve into the philosophy behind his restaurant and also cook up two dishes. The chefs are showing domestic cooks new tricks and techniques that they can then apply within their own cooking.

Miele designs chef-standard appliances for passionate home cooks and this series looks to turn the kitchen into an exciting space of invention and creation rather than just functionality.

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