‘A lot of people feel stuck at the moment’
Sara Tate, European Transformation Practice Partner at TwentyFirstCenturyBrand, on why storytelling drives brand transformation.
NatWest
This campaign recognises that NatWest is responsible for what they do not just what they say.
Disciplines: Advertising/Creative, Digital
Sector: Financial Services
Agency: We are what we do , M&C Saatchi
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