While many people think that food delivery is a guaranteed good meal, Knorr is spotlighting the delivery fails of squished meals, late arrivals and cold food to underline that home-cooked meals are best.

Half-assembled burgers, crumpled pizza and sad burritos make up the cheeky campaign created with the help of MullenLowe, that spotlight the fact it's possible to ‘deliver better’ with Knorr. Through images of fast food fails the campaign encourages audiences to look to their own kitchens and cure their food cravings with Knorr instead.

The campaign is born from the insight that nine out of ten people have experienced a food delivery failure, and 35% of consumers expect their orders to arrive within 30 minutes. The campaign aims to show that food made at home is both more reliable and better tasting with Knorr.

‘#DeliverBetter’ is encouraging people to swap fast food frustration for flavorful home-cooked meals that can be prepared in nearly the same amount of time. Knorr Rice and Pasta Sides, and Knorr Bouillon products aim to show that fast food swaps can come from your own kitchen.

Alongside the creative campaign, Knorr is giving away $50 grocery gift cards so that audiences can get the ingredients needed to recreate classic fast-food items at home. Starting February 24, audiences can engage with the campaign on social media. Through Knorr’s TikTok or Instagram, or on one of the brand’s partners Zach Jelks, LaFontaine Oliver, Kate Norkeliunas, Jackie and Megan Hommes TikTok or Instagram giveaway post, fans can share a fast-food delivery fail story for the chance to win.

“As a big fan of fast food, we need to be honest about the fact that home cooking is the answer to level up almost everything, and Knorr is proving it again. People who have experienced fast food fails deserve better… and there’s nothing more satisfying than helping them,” says Carlos Andrés Rodriguez, Executive Creative Director, MullenLowe UK.

Poking fun at the perils of food delivery and providing audiences with the supplies to create better at home, the campaign cheekily sets its customers a challenge to create conversation.