One of the lessons drilled into me when I was growing up was to always, always have a clean plate. That meant, when it came to dolling out a dollop of tomato ketchup, you were careful to mop up every last drop.
The campaign celebrates the iconic food brand’s strong heritage and the enduring legacy of its founder Henry J Heinz through spotlighting one of its most loved products - Heinz Tomato Ketchup.
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Advertising/CreativeSector
FMCGOne of the lessons drilled into me when I was growing up was to always, always have a clean plate. No matter the meal, every last pea had to go. That meant, when it came to dolling out a great big dollop of tomato ketchup, you were careful to mop up every last drop.
This universal insight, that a clean plate is a sign of an enjoyable meal, is at the heart of Heinz’s latest campaign from BBH London, ‘Celebrating 150 Years of Heinz.’ Filmed from a bird’s-eye view perspective, the campaign shows how ketchup has graced plates from every walk of life for the last century and a half.
Soundtracked to the novelty song ‘I Like It!’ from the 1960s, the different plates demonstrate how Heinz tomato ketchup has stood the test of time. When the brand first launched, the founder Henry John Heinz set out with one intention, “to do a common thing uncommonly well.” This campaign champions his ethos by demonstrating how such a small dollop can make a meal that much better.
The humorous, fast-paced slot cleverly captures the irreverence and importance of ketchup. From the smiley face underneath two fried eggs to a welcome addition to a roast and making broccoli more bearable, Heinz is celebrating its 150th in style.
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