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The Gym promotes the mental health benefits of working out for students
Timed to coincide with a new year of study, the campaign is designed to remind students that time spent working out can remove them from their everyday frustrations.
Izzy Ashton
Deputy Editor, BITE CreativebriefThe Gym
After months of lockdown it's time to get students back to The Gym. This targeted social campaign focuses on the benefits of exercise to mental health. The rule breaker: the first gym to celebrate the mind, not the body.
- Agency:
- Who Wot Why, London
Sector
Health & Wellbeing
Bite Insight
There is no question that 2020 has exacerbated the natural pressures of day to day life, particularly if you are a student in the UK. With universities, colleges and schools closed, the traditional rituals and connections of student life ground to a halt in the real world. A shift which left students to navigate a world which was ever changing almost solely online.
In The Gym’s latest campaign from Who Wot Why, the brand advocates the benefits that working out can have on students’ mental health. Timed to coincide with a new year of study, the campaign is designed to remind students that time spent working out can remove them from their everyday frustrations.
Working out releases endorphins that help to raise spirits and make people feel good. It promotes changes in the brain from neural growth to reducing inflammation to even creating new activity patterns that promote feelings of calm and wellbeing.
The Gym’s campaign, running across social channels, shows imagery of young people working out with the taglines from “So I can clear my head”, “So I can escape my screen” and “So I can slay my studies.”
The start of a new term is stressful enough without the added pressures that a world in global pandemic is experiencing. The Gym’s campaign is an important reminder that taking the time to exercise is about so much more than the physical changes. Rather it’s a vital way to manage, improve and protect your mental health. Working out is the very definition of time well spent.
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