Change4Life
Launch new Sugar Smart app, designed to aid mums' understanding of the sugar within food & drink
Disciplines: Public relations (PR)
Sector: Public Sector
Agency: freuds
To launch the Change4Life Sugar Smart app, freuds introduced Sugar Boy - a kid made from 5,543 sugar cubes; the same shocking amount an average child eats in just one year. The stop-motion film cleverly animates the amount of sugar in everyday foods. To better connect with parents the film is narrated by a five year old boy.
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