As lockdown begins to ease and the days heat up, consumers are tentatively beginning to make moves towards travelling to visit the places and people that matter most. Some are considering a staycation while others are jumping into their cars to visit family and friends whose faces they may not have seen in real life for months.

To build on the excitement some consumers feel about moving around again The Corner have created an optimistic new campaign for Enterprise. The slot takes viewers outside, beyond the now all-too-familiar squares of their computers and onto beaches and roads, into barbers and shops.

Each moment is a small one, but the ad itself is a reminder of the semblance of freedom many consumers have longed to get back to while in lockdown, whether that’s winding down the window on a long drive, unzipping the front of a tent or blowing up a rubber ring on the beach. Even the soundtrack, the 1979 soul hit Back Together Again captures the nostalgia of the campaign.

Jim Stoeppler, Vice President of European Brand Marketing at Enterprise explained: “As we emerge from lockdown, we recognise people are excited to get back to doing all the things they love, but have been unable to do for the past three months. Our goal with this campaign is to reassure them we’re ready when they are.”

Optimism is something that for many consumers has been in short supply over the months of lockdown and amidst a seemingly unrelenting negative news cycle. This slot is a joyful and nostalgic reminder of what happiness is still out there in the real world, of what there still is to enjoy, safely, about the summer months to come.