Four years ago Seedlip launched the first distilled non-alcoholic spirit. Fast-forward to 2020 and the drinks landscape has shifted dramatically. More brands than ever are launching no or low alcohol options as the statistics suggest this is the way consumers are leaning.

Indeed, 72% of millennials “disapprove” of people aged 18 or over drinking one or two drinks every day, according to a 2019 report released by the Unlimited Group. While in 2015, one in three 16-24-year-olds were completely teetotal according to research published in BMC Public Health in 2018.

Attitudes are shifting with no or low alcoholic drinks becomes more socially acceptable. It feels only fitting then that Seedlip have just launched their first advertising campaign from And Rising, encouraging consumers to ‘Drink to the Future’ this Dry January. The campaign heroes the brand’s beautiful design while the message is a call to action for people to change their everyday habits, tapping into the future of what it means to be a consumer in this space.

Since its launch in 2015, Seedlip has continued to infiltrate the drinks space with new ways of enjoying non-alcoholic products, including the world’s first NOgroni, the Nolo Bar and a Seedlip General Store. The brand’s aim is to offer their audience more non-alcoholic choices to shift the consumer consciousness.

Seedlip’s Founder Ben Branson said of the campaign, “We are still just scratching the surface of non-alcoholic spirit’s potential and this advertising campaign will take us another step closer to our aim of making sophisticated non-alcoholic options as relevant as their alcoholic counterparts.”

Consumer habits have shifted because more non-alcoholic drinks are available; there is now more choice and as such consumers are changing their behaviours accordingly. As the Seedlip tagline suggests, the brand has provided an option that perfectly solves the ‘What to drink when you’re not drinking’ dilemma.