‘A lot of people feel stuck at the moment’
Sara Tate, European Transformation Practice Partner at TwentyFirstCenturyBrand, on why storytelling drives brand transformation.
Jordans (Associated British Foods)
Re-establish pride in Jordans as the no-nonsense, all-natural granola
Disciplines: Brand strategy, Branding / design
Sector: Food & Drink
Agency: Coley Porter Bell Limited
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