Waitrose Christmas mystery is solved
In part two of Saatchi & Saatchi’s ‘Sweet Suspicion’ campaign, audiences find out whodunnit.
Campaigns like this are an important reminder of the power of storytelling to help change the narrative.
Havas, STUDIOCANAL UK and The Campaign Against Living Miserably have joined forces on a short film, Brothers. Directed by Huse Monfaradi, the film aims to raise awareness and spark debate around the delicate issue of mental health within families.
Sector
CharityThe not-so-silent accompanying epidemic sweeping its way through the country on the heels of the coronavirus crisis is that of the nation’s worsening mental health and wellbeing. The pervasive uncertainty that has underpinned much of this year has only served to both cause or heighten mental health issues.
In a powerful new film, CALM and STUDIOCANAL UK alongside Havas London, Organic and ekino have chosen to focus on the delicacy of mental health within families, specifically between two brothers.
Brothers, directed by Huse Monfaradi is a film about friendship, betrayal and the fragility of each person’s mental health, a situation only exacerbated by the ongoing pandemic.
Starring up-and-coming actors Jay Lycurgo and Michael Workeye, it is inspired by the real-life experiences of Workeye and his relationship with his older brother and his mental health issues. It features an original score by acclaimed British singer/songwriter Ed Harcourt.
The film premiered on CALM’s YouTube channel and a dedicated site with a plan to host screenings in youth centres in the new year. It will also be promoted through an influencer campaign composed of well-known figures from the film and television industries including Edith Bowman, June Sarpong and David Schwimmer.
Simon Gunning, CEO of CALM, said: “Talking to family about our mental health can be really difficult. It can be daunting to start a conversation about it, and even tougher to help them understand. But we also know that 68% of people with severe mental illness disclosed to at least one family member or mate can make a huge difference.”
The power of this film comes from the strength of the brothers’ relationship at the heart of it. It is this bond that supports them both; separately they may feel fragile but opening up gives them a strength they didn’t know they had. Campaigns like this are an important reminder of the power of storytelling to help change the narrative.
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