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Caffe Nero invites us to ‘eat, drink and be merry’
Despite the challenges of this year, Caffe Nero reminds us that life is a little sweeter when you can draw a little joy from the smaller things in life.
Izzy Ashton
Deputy Editor, BITE CreativebriefCaffe Nero
Christmas is coming and we'll be damned we let it go by like the rest of the year has. So this season we are dropping it is like it's choc, doing the robot and partying like it's 1999. Seasonal branding, cup design, campaign and social for our good friends at Caffe Nero.
- Agency:
- CellarDoor, Cheltenham
Sector
Food & Drink
Bite Insight
Christmas is ordinarily the season for indulgence. For eating, for drinking, for spreading a little festive cheer. This year all that festive indulgence feels a little bit harder as the nation navigates its way through lockdowns and restrictions.
But Caffe Nero still wants to bring a little bit of joy into people’s festive calendars, to celebrate the sentiment of ‘eat, drink and be merry’.
Cellar Door has designed seasonal branding, cup design, social and a campaign combining traditional cut paper illustrations, kinetic typography, animation and photography. The message is distinct and positive whilst the sensibility of the brand is retained through beautiful food photography and careful crafting of assets.
Despite the challenges of this year, which many of us are looking forward to seeing the back of, Caffe Nero reminds us that life is a little sweeter when you can draw a little joy from the smaller things in life.
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