P&O Ferries latest campaign from Publicis•Poke reminds consumers that, despite the politically charged atmosphere and distinct lack of contingency plans, for ferry travel, it’s business as usual.
With Brexit looming (yet again), P&O Ferries has launched a campaign to put holidaymakers at ease.
Disciplines
Advertising/CreativeSector
Travel/TourismOut of Europe. Into Europe. Out of Europe. Into Europe. You could be forgiven for thinking this is simply the depiction of the government’s flip-flop rhetoric over the last few years as the debate around Brexit continues.
They are actually the words that adorn P&O Ferries latest campaign from Publicis•Poke to remind consumers that, despite the politically charged atmosphere and distinct lack of contingency plans, for ferry travel, it’s business as usual.
The ads, which are running across national press, OOH and social until Britain leaves the EU on 31st January, are designed to instil confidence in consumers that, no matter what happens, P&O Ferries will continue to transport people into and out of Europe. Tongue-in-cheek phrases including “No one leaves without a deal” and “Go make your own European unions,” have been set on a blue sky, still sea backdrop to convey a sense of calm alongside the dry wit of the copy.
Dave Monk, Executive Creative Director, Publicis•Poke, explained: “The world’s a pretty noisy place at the mo. Sometimes it’s best to strip things back. Keep it simple. This timely yet timeless print campaign offers up a little touch of charm and calm in amongst a backdrop of that din.”
The tone and timing of the campaign are pitch perfect; constraint can be a fuel for creativity, a constraint that has perhaps been lacking amongst other brands seeking to take a point of view, or not, on Brexit.
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