Virgin Atlantic shows that consistency is the cornerstone of success
Virgin Atlantic remains committed to its DE&I agenda because there is clear evidence it has a positive impact on the brand, writes Alice McGinn Strategy Partner at Lucky Generals.
It seems to me that, while Christmas brings with it many a unique and wonderful offering, what it also leaves in its wake is, glitter, and lots of it.
Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, partnered with Christian Cowan to co-create the ‘House of Sparkle’, the world’s most sparkly townhouse.
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Public relations (PR)Sector
Travel/TourismIt seems to me that, while Christmas brings with it many a unique and wonderful offering, what it also leaves in its wake is, glitter, and lots of it. Glitter on clothes, on faces and even adorning the beards of the East End’s most hipster.
And now, to extend the glitter obsession, you have the chance to stay in Booking.com’s House of Sparkle, a townhouse on Greek Street in London decked from head to toe in sequins and all things shimmery.
Working alongside Ketchum in partnership with the designer Christian Cowen, the townhouse is open to bookings for a limited run of three, one night stays for two guests at a time. Each room sparkles in a different colour, from the bubble-gum pink living room to the chequered hall and ice blue bathroom, while the outside of the building is covered in 36,000 shimmering gold sequins.
The house has been designed to highlight the breadth of properties that Booking.com hosts on its site as well as the unforgettable experiences that can be had in them. And this Christmas, why wouldn’t you want to sleep in a house that is covered in over 100kgs of sustainable glitter?
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