The summer months are usually home to the sporting tournaments viewers and participants alike wait all year for, particularly summer 2020, which would’ve played host to the Olympics and the UEFA Euro Championship among others. With all sports competitions postponed or cancelled, both athletes and consumers have had to look to imaginative ways of staying fit under lockdown. 

To support the performance of these sporting stars, a new expert sports nutrition service has launched that reveals the secrets of elite sports scientists and coaches at Chelsea FC. The campaign, created by The Brooklyn Brothers, sees Blue Fuel presented in an honest and straightforward way that’s accessible to everyone.

‘Fuel the Way You Play’ aims to rise above the scientific jargon of other nutrition brands, instead offering a simple, human message that will resonate. The aim with Blue Fuel is to democratise the world of elite sports nutrition and to offer every athlete a personalised, tailored service.

Real athletes were used in the shoot rather than actors, captured playing a wide range of sports for the campaign, which will run across social, digital, print, outdoor and influencer marketing. 

As the world of sport begins to open back up, Blue Fuel’s launch coincides with both professional and amateur athletes alike needing to get back to their full playing capacity. As Massimo De Zordo, Senior Marketing Manager at Blue Fuel, explains: “At a time when the needs of sportspeople have never been more specific, there couldn’t be a greater need for an expert sports nutritional service that’s tailored to every individual player.”

A personalised offering has perhaps never been more important as everyone adjusts after months in lockdown. The impact of this lengthy pause on sporting prowess has yet to be fully realised, but a fully comprehensive nutrition offering like Blue Fuel aims to help people reach their best potential.