I don’t know about you but I’m a bit squeamish when it comes to giving blood. I really want to be the kind of amazingly brave, selfless individual who turns up every few months to donate.
Beavertown Brewery is offering ‘beer for blood’ ahead of the re-launch of their Bloody ‘Ell Blood Orange IPA. Following a creative photo shoot, Fever landed the picture story in key print and online national press, including the Independent, the I paper and The Metro
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Public relations (PR)Sector
Alcoholic DrinksI don’t know about you but I’m a bit squeamish when it comes to giving blood. I really want to be the kind of amazingly brave, selfless individual who turns up every few months to donate. I’m not yet but I am working on it.
Beavertown Brewery, working with Fever PR, want to offer an added incentive in the form of their ‘beer for blood’ campaign, which celebrates the relaunch of their Bloody ‘Ell Blood Orange IPA. The brewery is giving away a glass of the beer to the first 500 visitors who can prove they’ve signed up to be a blood donor.
The campaign comes off the back of a plea from the NHS Blood and Transplant Service asking men in particular to give blood. Figures released earlier this year revealed that there were more than twice the number of female donors as there were male in England in 2018. The Service noted that both types of blood are vital because they contain different characteristics needed for different life-saving treatments.
The 500 visitors are significant as the NHS said it needs more than 400 new donors every day to keep up with demand. The campaign bears similarities to HBO’s work with the American Red Cross at this year’s SXSW festival, ‘Bleed for the Throne.’ Initiatives like this one from Beavertown are both celebratory and necessary, tying up a product launch with a push for wider consumer awareness.
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