BITE Insight

They are the festive arguments that ring out from houses across the country. Whose way is right? How long does it need in the oven? Why on earth are you cooking it that way? These are the rallying cries that ensue when the humble turkey appears each Christmas.

Tesco, working with BBH, has released the first of five Christmas ads to kick off their Everyone’s Welcome campaign, the first of which praises the bird at the centre of most family’s Christmas. Turkey, Every Which Way celebrates the different ways people prepare, and serve, their turkey. From the arguments that ensue, the different cooking, and carving, methods that are demonstrated and even the leftovers that are mopped up afterwards.

The diversity of the cast celebrates the diversity of UK families. As part of their Everyone’s Welcome drive, Tesco is donating £1 from every fresh turkey bought in-store or online to their food charity partners FairShare and The Trussell Trust. The donation scheme is running from the 5th November until Christmas Day, helping to provide food and services to people in need across the UK this Christmas.

Last year, Tesco became the first retailer to pledge that, within its UK operations, no food that is safe for human consumption will go to waste. At a time of year where foodbanks are especially vital, Tesco’s initiative demonstrates their commitment to Everyone.