BITE Insight

Cybercrime is not particularly new but the frequency with which it is committed has dramatically increased over the last few years. Last year revealed the extreme dangers that cybercrime can pose when we saw the NHS's system momentarily shut down countrywide, as well as the disruption of WPP’s international network.

But Hiscox, working with AMV BBDO, want to point out that it is not just a problem for big businesses. Small businesses are disproportionally affected by cybercrime - 1 in 3 according to a YouGov survey. So, they launched a digital out-of-home campaign, CyberLive, powered by hackers themselves. 

CyberLive saw the creation of three 'honeypot' servers, those of a similar size to ones commonly used by small businesses. The data from attempted hackings across these servers fed through to a series of digital billboards, where each pulsing red dot represented a live cyber-attack taking place. Resetting each day, the poster demonstrated the frightening reality small businesses face. 

While the campaign was designed to promote the business insurance that Hiscox offers, it also draws on the widening reality and dangers that the online world can pose. CyberLive focuses on the importance of recognising the extent of the damage that can be done by an individual with just a computer as their weapon.