How Converse refused to conform at Christmas
Vilde Tobiassen, Senior Art Director at MOX, on going against the tide and embracing the feral energy of brat for winter with the ‘night b4 xcxmas’.
Converse (Nike)
Amplify help give carnival a customised Converse touch with influencers, Moxie + Lady Leshurr...
Disciplines: Events, Experiential marketing, Integrated marketing
Sector: Clothing/Footwear
Agency: Amplify
Converse went carnival crazy at Notting Hill, London to launch its new sneaker line. With performances from Lady Leshurr and Radio 1's Clara Amfo, authentic Jamaican food, rum cocktails and a special Snapchat filter - this was one must-attend experience.
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