BITE Insight

Autumn, a month of change. The trees are turning as you dig out that knitted jumper you shoved in the back of your wardrobe months ago. It’s the season of golden mornings, darker nights and crisp, colder air.

So, for the launch of the Royal Opera House’s Autumn season, AKA captured this transformative feeling by focusing on the troubled character of Crown Prince Rudolf from the iconic ballet, Mayerling. The ballet tells the true story of the deaths of Crown Prince Rudolf and his teenage mistress Mary Vetsera in the late 1800s.

The imagery is laden with symbolism and the creative captures the intensity of the story. From the presence of the gun that will feature so tragically in the plot, to the skull he sits next to and his opulent costume, the creative brings the male lead character into the real world, drawing the viewer in and enticing them to go and watch the show.

With props used from the actual set, the imagery captures the dark intensity of the ballet, the inner turmoil of the prince and the autumnal mood of the season to come.