Fuel Your Imagination
Elemis experiments with CGI for Birmingham launch
By Nicola Kemp
The campaign from One Agency sees a giant Cleansing Balm rolling through the streets
Fuel Your Imagination
KFC’s Tower Burger is too tall for TV
The new campaign from Mother London maximises media to showcase the burger's height
Fuel Your Imagination
Spite trials ‘label-less’ packaging to simplify recycling
The trail will see Coca-Cola remove the labels from Sprite and Sprite Zero 500ml bottles to simplify the recycling process and reduce packaging materials
Fuel Your Imagination
Love at first bite
By Nicola Kemp
Uber Eats and Greggs deliver the Valentine’s Day brand collaboration you didn’t know you needed
Fuel Your Imagination
Lucky Saint helps consumers complete Dry January with alcohol-free beer
‘Thou Shalt Go To The Pub’ encourages non-drinkers to enjoy socialising sober
Fuel Your Imagination
Snag and Dentsu Creative promote inclusivity with colourful tights
The clothing brand showcases accessible fashion with the campaign, ‘Why the Snag Not?’
Fuel Your Imagination
The Secret Little Agency celebrates Lunar New Year
To mark the Year of the Dragon the agency has created Long Bao
Fuel Your Imagination
P&O Cruises invites audiences to ‘Holiday Like Never Before’
The campaign promotes extraordinary holiday experiences to be had on a cruise
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OVO’s Energy Forecast uses AI to lift the lid on Britain’s energy habits
The out-of-home installation at Euston station uses generative AI and API data to offer live insight and interactive guidance
Fuel Your Imagination
Tommy Hilfiger embraces CGI for Fall Winter 2023
IMA-HOME and Tommy Hilfiger embraced CGI for the relaunch of the New York Puffer Jacket in FW 23
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Purplebricks removes the ‘Bull’ from selling houses
Brothers & Sisters pull on humour to underline the estate agent’s no-nonsense offering
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The Royal Air Force secures media first with Cineworld
By Nicola Kemp
The brand has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX technology
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Johnnie Walker partners with James Jean for Lunar New Year
The collaboration sees the renowned Asian-American artist create a limited-edition design for the brand.
Fuel Your Imagination
Global partners with D&AD for masterclass programme
By Nicola Kemp
The free to attend course will focus on how to create impact with outdoor advertising