Fuel Your Imagination

Hoop asks, have you got FOSH, Fear of School Holidays?

By Izzy Ashton

By creating one central resource where free activities can be found, Hoop aims to take away the fear of school holidays and replace it with excitement, for both parties involved.

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British Vogue, Forces for Change

By Izzy Ashton

By using her platform to deliver positive change, the Duchess of Sussex is successfully moving the dial on what it means to be a royal role model in the age of activism.

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Uninterrupted Cinematic Advertising

By Izzy Ashton

In an era in which attention is often only partial, a medium which commands consumers full attention is thriving.

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Flex For All

By Nicola Kemp

With both government and campaigners taking aim at the ‘advertising gap’ which underlines the historical inflexibility of the workplace, brands are beginning to pay attention.

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Wimbledon takes to TikTok to appeal to a new generation of sport and music fans

By Izzy Ashton

There’s nothing quite like watching live sport, but with, more people than ever ‘second screening’ while they watch, the market for social engagement is only set to grow.

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The Right Pronoun

By Izzy Ashton

At the heart of this new app is a small but integral gesture. That of acknowledgement and respect for the way non-binary individuals choose to identify.

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by Humankind

By Izzy Ashton

As the environmental crisis continues to rise up the news agenda, brands like by Humankind, which offer more sustainable solutions, are poised for growth.

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Microstep habit-stacking

By Nicola Kemp

In the growing lexicon of marketing jargon this may not be a concept you have heard of. Yet it lies at the heart of Procter & Gamble's new global partnership with Thrive Global.

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Get Up, Stand Up Now

By Izzy Ashton

To recognise art by marginalised creatives that has for so long been ignored or sidelined, Somerset House is celebrating 50 years of black creativity in Britain and beyond in a major new exhibition.

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Killing Eve

By Izzy Ashton

Killing Eve is more than an award-winning TV show; it’s a cultural moment in time, part of growing shift in the female narrative, which has significant impact for brands and businesses alike.

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Patagonia 'Artifishal'

By Izzy Ashton

In a couple of decades, humans have managed to change what evolution built up over hundreds, thousands of years. We claimed control over nature as our right without fully exploring the consequences of our actions. With their latest project, Patagonia point out that “the road to extinction is paved with good intentions.”

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File under ‘Unresolved’

By Izzy Ashton

The average individual in the UK spends 24 hours a week on social media, according to a report published by Ofcom in 2018. And what do you do when you’re on there?

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Comfort Zones

By Izzy Ashton

When was the last time you really, truly, stepped out of your comfort zone? Not just by going to a different place for lunch but genuinely exploring a world beyond your boundaries, doing something that scares you just because you can.

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Camp: Notes on Fashion

By Izzy Ashton

I have never walked the red carpet. I’m still waiting for that invite. But I’m pretty sure if I did I’d be hard pushed to match the outfits that were seen on the Met Gala’s pink carpet on Monday night.

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