By Nicola Kemp
Six months into lockdown, when many of us have developed unsustainable ways of working, the combination of light relief and genuine pause for thought is a welcome one.
By Izzy Ashton
Partnerships such as these highlight the importance of prompting vital conversations and creating environments in which people feel empowered to open up.
By Izzy Ashton
Films like this are essential educational tools when it comes to shifting the narrative around female health across the world.
By Izzy Ashton
With this latest project My Runway Group are manifesting their purpose, demonstrating the power of youth and just how important it is to lift the next generation up; to celebrate their talent and help them achieve their goals.
By Nicola Kemp
The UK Advertising Export Group’s ‘Made Global’ campaign is a rallying cry for the creative industries.
By Izzy Ashton
When exercise has such a positive impact not just on physical, but mental health, this is a vital grassroots initiative.
By Izzy Ashton
Big corporations publicly demonstrating their support of representation and artistic expression is an important step forward on the path towards becoming anti-racist brands.
By Nicola Kemp
Marketing based on self-love rather than a drive to be someone else or hide perceived flaws is a powerful step-change for the beauty market.
By Izzy Ashton
Ready for Business actions what so many have talked about for years at a time when young people need support and opportunity more than ever.
By Izzy Ashton
The campaign captures the sheer escapism that a couple of hours at the cinema can bring, celebrating people’s love for it and demonstrating just how powerful storytelling can be.
By Nicola Kemp
At a time when many in the industry have been expressing COVID-ad fatigue, with this unique blend of craft, creativity and open-minded optimism, Coca-Cola has successfully raised the bar.
By Nicola Kemp
Through a new at-home or in-bar experience, The London Essence Co is successfully delivering a slice of holiday escapism when for many consumers travel remains out of reach.
By Izzy Ashton
The Great Reset’s creative brief offers the creative industry the chance to reframe what it means to be a climate hero. It also grants the next generation the power to make decisions about their own future.
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