Fuel Your Imagination

Virtual lessons from an Ethiopian community

By Izzy Ashton

WaterAid have created a new series, Learn with Frat, that sees an Ethiopian community sharing their virtual one-minute lessons.

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Fuel Your Imagination

The North Face X Gucci dismantles the notion of luxury

By Izzy Ashton

The collaboration captures the mood of a world in hibernation and delivers a promise of sunnier times ahead.

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Fuel Your Imagination

SheSays’s new app supports the COVID-19 hit female creative community

By Izzy Ashton

SheSays is launching a new initiative called the WEI or Women (with) Epic Ideas, a career progression tool with a gender lens.

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Fuel Your Imagination

GENIE Talent dials up the creative inspiration with an advent calendar like no other

By Nicola Kemp

From the first of December, GENIE will be delivering a daily dose of creative inspiration via its virtual calendar, a welcome reminder of the ability of creativity to flourish, even in the midst of constraint.

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Fuel Your Imagination

D&AD goes digital to launch the most accessible annual ever

By Nicola Kemp

The concept of giving everyone a seat at the digital table is central to the launch of the 58th D&AD Annual.

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Fuel Your Imagination

UK Advertising launches Ad Net Zero to respond to the climate crisis

By Izzy Ashton

Ad Net Zero channels the power of decisive, collective action to bring about long lasting and substantial change.

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Fuel Your Imagination

#UpForCollab offers adland creatives a pandemic lifeline

By Izzy Ashton

#UpForCollab is a creative solution to a creative’s problem, offering up a crowdsourced, technologically-enabled platform to help creators across the industry thrive.

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Fuel Your Imagination

Very Serious Partners take agency TikTok accounts hostage

By Izzy Ashton

With creative placements difficult to come by, one pair are taking matters into their own hands and holding agency TikTok accounts hostage.

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Fuel Your Imagination

Badass.Gal launches Tap for Talent to celebrate female creatives

By Izzy Ashton

Badass.Gal is founded on the idea that the creative community lifts one another up, to champion the work of those who may not otherwise be given the space.

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Fuel Your Imagination

HI-CHEW shows the power of the bold and the bright to connect with Gen Z

By Nicola Kemp

Short, sharp and irreverent at times, punchy colour combinations bring the intense fruit flavours to the fore, resulting in a brand world that is highly distinctive and fun.

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Fuel Your Imagination

Allyship & Action focus on the power of stepping up to the mic and into the work

By Izzy Ashton

It’s through productive and honest discourse that change can be brought about and it’s this thought that is at the heart of the work that Allyship & Action are doing.

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Fuel Your Imagination

Quality Street underlines the power of community in compelling Christmas spot

By Nicola Kemp

In the current climate, a pause for joy, togetherness and a well worn argument centred on a tin of Quality Street is a welcome one.

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Fuel Your Imagination

Bumble celebrates Black love in the UK with #MyLoveisBlack

By Izzy Ashton

The Black Lives Matter movement has brought to the fore conversations about what it means to be Black in Britain. Dating app Bumble decided to examine what that meant from the perspective of love.

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Fuel Your Imagination

MarketingKind turns to eBay to address the gap between disability and employment

By Izzy Ashton

The campaign is a brilliant example of the capacity of the industry to tackle the big issues through collaboration and commitment to change where it really matters.

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