Fuel Your Imagination

Industry builds a playlist of love to celebrate Murray Calder and support Maggie’s Centres

By Nicola Kemp

The advertising industry’s arguably greatest ever playlist is being compiled to raise money for Maggie’s Centres and celebrate the force that is Murray Calder.

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Fuel Your Imagination

Reinventing renting in the age of remote working

By Nicola Kemp

‘The Renter’, created by Fold 7, brings to life the possibilities of renting, a campaign which draws on the fundamental truth that remote working has made many rethink the kind of lives they want to live.

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Fuel Your Imagination

Tesco shows brands have a role as safe spaces

By Nicola Kemp

In a simple, understated act of communications, Tesco demonstrates a commitment with kindness and authenticity at its core.

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Fuel Your Imagination

TENA and Impact BBDO break the menopause taboo with #DespairNoMore

By Nicola Kemp

The campaign marks a significant commitment to changing the narrative when it comes to the experience of older women in advertising.

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Fuel Your Imagination

Pregnant Then Screwed shows the power of real voices with audio campaign

By Nicola Kemp

The campaigning group has created a recording of voicemails from mothers to MPs in its ‘Scream or Shout’ campaign.

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Fuel Your Imagination

This Way Up launch We Are Not a Stereotype to highlight the Gender Pay Gap

By Izzy Ashton

The film’s aim is to create a greater awareness of the unique challenges that women face as well as highlighting the gender inequality that is still so pervasive in the workplace.

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Fuel Your Imagination

The NABS Knowledge Hub

By Nicola Kemp

The industry charity’s hub is a vital resource for employees seeking support and advice.

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Fuel Your Imagination

Publicis launch The Open Apprenticeship to attract underrepresented talent into the advertising industry

By Izzy Ashton

Initiatives such as this demonstrate the power of collective action, of opening up the industry and developing tools that in turn create opportunities for the next generation.

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Publicis•Poke salutes its home-schooling heroes with half-term activities

By Nicola Kemp

A week of half-term activities from Publicis•Poke shines a light on the practical and creative ways the industry can support working parents.

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Fuel Your Imagination

SheSays play Cupid this Valentine’s Day by celebrating those who help women progress

By Izzy Ashton

#TheyMadeHerShine provides a space for women to thank and appreciate the people who have helped them get where they are today.

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Fuel Your Imagination

Brands Against Humanity: An expansion pack for a horrible world

By Izzy Ashton

Created as an add-on to the not so family favourite Cards Against Humanity, each card highlights a different appalling behaviour enacted by a brand and then provides a way for people to assuage their guilt.

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Fuel Your Imagination

Leo dismantles the educational barriers to entry for dyslexic talent

By Izzy Ashton

As a platform, Leo is open, free and available to anyone who should need it, an example of a practical, community-led initiative to inspire and empower the next generation of creatives.

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Fuel Your Imagination

The Inclusion Group marks the date of an industry-wide census

By Izzy Ashton

The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA is launching All In, a campaign to help build back a better, inclusive industry for all.

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Fuel Your Imagination

SheSays and Gather take aim at Blue Monday with free event

By Nicola Kemp

The creative community are invited to come together to connect and share in a virtual, non-judgemental space.

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