Fuel Your Imagination
McDonald’s celebrates 40 years of McNuggets
The brand asks ‘are your mates #McNuggetWorthy?’ as part of an interactive challenge
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Lego teams up with Picturehouse for experiential push
By Nicola Kemp
The brand is promoting its Lego City range with a wide-ranging partnership with Picturehouse’s Cinema Kids’ Club
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The Woodsman Whisky debuts beaver brand mascot
The campaign from Mr. President capitalises on the animal's hardworking nature
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McCann and Plant Drop launch Smart Plants
By Nicola Kemp
The innovative pollutant absorption system is designed to revolutionise how consumers shop for plants
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Lexus launches NFT Hoverboard collection
The campaign sees The&Partnership bring the brand into the world of Web 3.0
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Marmite asks babies if they are lovers or haters
The tongue-in-cheek campaign from adam&eveDDB helps parents-to-be find out what their babies think of Marmite
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Samsung TV debuts grouchy cat
The campaign from BBH Singapore uses humour to highlight the new product credentials of the Samsung Neo QLED 8K TV
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National Citizen Service launch ‘The Big Escape’
By Josie Shand
Brought to life through EssenceMediacom’s Inclusive Planning process, the show inspires audiences to embrace challenge and ‘Grow Your Strengths’.
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Smol stands up for sustainability with ‘plastic vomiting washing machine’
The campaign from Mother London highlights the brand’s plastic-fee credentials
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Tesco gives its logo an Easter make-over
The Easter egg hunt giveaway campaign gives shoppers the chance to win Tesco vouchers.
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Hard hitting PETA campaign highlights animal cruelty in fashion
The new PETA campaign created by House337 stars actress and comedian Jessie Cave.
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Kelloggs celebrate 25 years of supporting breakfast clubs
By Josie Shand
The ‘Better Days Are Built on Breakfast’ campaign from Leo Burnett underlines the fact that everyone deserves a good breakfast
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VMLY&R turns to books to promote carbon neutral toilet roll
By Josie Shand
For International Day of Forests, VMLY&R and Serious Tissues create a seriously silly loo-side book for the UK’s first carbon neutral toilet roll company.
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Industry leaders to gather at Earth Day Advertising Summit
Purpose Disruptors are bringing together industry leaders and changemakers to highlight the role of advertising in supporting climate action.