Fuel Your Imagination
‘Good for a midweek quickie'
By Nicola Kemp
Waitrose highlights the joy of a good meal to break up a busy schedule in first work from Saatchi & Saatchi.
Fuel Your Imagination
Napolina campaign places product on a pedestal
The out-of-home campaign from Lucky Generals features a tin of tomatoes on a colossal Corinthian plinth
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Sky Sports remixes Stormzy’s Shut Up to kick off Women’s Super League
The high-energy spot created by McCann London stars Women’s Super League heroes alongside Grime artists
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Everyman Cinema’s Summer of Discovery draws to a close
The partnership between cinema and car brand was brokered by Pearl & Dean
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National Rail turn to Roblox to promote 16-25 Railcards
The in-game experience allows players to travel by train and learn about the benefits of a railcard.
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McDonald’s campaign capitalises on 90s nostalgia
The campaign from Leo Burnett showcases the small changes the fast food giant has made to improve its food in the past 20 years
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Selfridges partners with Yellow Pages to become a directory of fashion
Selfridges brings back the Yellow Pages and creates a Vogue World newsstand to celebrate London Fashion Week.
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Back Market steals Apple’s thunder
Back Market capitalise on Apple’s annual product launch to promote more sustainable technology consumption and refurbishing
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Yakult borrows Numa Numa to get Europe singing
The new campaign from Brothers & Sisters features a catchy new rendition of the classic track and viral meme
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Chelsea FC launches away kit with 90’s inspired film
The new retro campaign from The Berry supports the launch of the new away kit
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Cancer Research highlights diverse experiences in new campaign
The charity has shifted its strategy to reflect the fact that many people with cancer are still living their life to the fullest
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Sienna Miller headline’s Marks and Spencer’s ‘Anything but Ordinary’ campaign
The new spot from House 337 aims to highlight the transformative power of fashion
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L’Oréal Paris makes a stand for women at All Points East
The cosmetic brand teamed with AEG Presents to support safeguarding against public sexual harassment.
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Transport for London champions value
By Nicola Kemp
The new campaign marks a step change in marketing for the brand with a focus on the cost efficiency of taking public transport.