The sultry appeal of Bulgari’s ‘Serpenti’ has been brought to life with the help of Zendaya in a new campaign for the brand created by Anonymous Content.

As Bulgari celebrates 75 years since the launch of its first iconic product, the Serpenti jewellery range, the brand has chosen Zendaya to spearhead a new campaign. A 30-second film shot and directed by Anonymous Content’s Australian film director, music producer and artist, Cara Stricker, features the actress showcasing the jewellery through expressive choreography.

The video was filmed in Rome, over the course of three days and depicts Zendaya walking through a room lit through different tonal colours and lighting. Her beauty is highlighted by the Serpenti necklace, ring and bracelet that she wears.

“Working with Zendaya was an incredible experience,” explains  Cara Strickler, Director at Anonymous Content, “Her performances are hypnotic and she embodies the essence of the 'Serpenti woman' with a blend of potent vulnerability and natural magnetism.”

The video campaign will run across digital out-of-home, social and digital channels and be supported by images of Zendaya, shot by the British fashion photographer, David Sims, which will run across out of home, print and social/digital channels.

The Serpenti campaign oozes luxury and seduction as cleverly selected celebrity endorsement paired with premium cinematography continues to elevate the Bulgari brand.