WPP Health Practice host a live Q&A with the London School of Hygiene & Tropical Medicine

In the midst of fake news and misunderstanding, access to experts has never been more vital.

Izzy Ashton

Deputy Editor, BITE Creativebrief

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In the midst of the coronavirus crisis, misinformation is a serious problem as people try to educate themselves but often land up with fake news. Questions such as what the term social distancing really means and what the symptoms look like are posed and answers sought online.

To combat this onslaught of misinformation, WPP Health Practice are hosting a series of Live Q&A sessions in conversation with their partners at the London School of Hygiene and Tropical Medicine.

On Wednesday 25th March at 1pm GMT, David Heymann, Professor of Infectious Disease Epidemiology at LSHTM and Chair of the World Health Organization's Scientific and Technical Advisory Group for Infectious Hazards will be answering questions live on Twitter and YouTube with Dr Heidi Larson, Professor of Anthropology, Risk and Decision Science at LSHTM.

Heymann previously led WHO’s response to SARS and multiple Ebola outbreaks in Democratic Republic of Congo while Larson is involved in various elements of the response from a social science perspective and in particular monitoring rumours and myths related to the coronavirus outbreak.

This series of Q&As provide people with an opportunity to listen and interact with the scientists leading the world’s response to the coronavirus pandemic. The first session hosted on Thursday 5th March with experts Professor Jimmy Whitworth and Dr Roz Eggo explored amongst other topics, how people can prepare themselves for outbreak, the nature of transmission and what treatments are being tested.

Visit the London School of Hygiene & Tropical Medicine’s YouTube page or Twitter @LSHTM to take part on Wednesday 25th March at 1pm GMT.