The season of romance is upon us, and this year it brings with it the release of a new Bridget Jones film and the last in the romantic-comedy franchise - Bridget Jones: Mad About the Boy. To celebrate the new release and Valentine’s Day, dating app, Tinder, partnered with the film to produce a diary following the dating journey of a real-life girl named Bridget Jones. 

Real-life Bridget, the star of the content series, is joining Tinder to start making romantic connections. Viewers can follow her experience as she tries to find her Mr. Right, through a content series on social media.

The introductory short film mirrors scenes from the Bridget Jones franchise, including the iconic opening of Bridget Jones’ Diary, but through a Gen Z lens. 

Real-life Bridget expresses the difficulties of dating, saying: “Dating in the real world is like trying to sell clothes online without someone lowballing you, impossible”. She waves goodbye to a less-than-dreamy romantic connection, with plenty of red flags, and decides, “Why waste my time with someone who doesn’t want the real me?”.

Deciding to take matters into her own hands and “stop waiting around for Mr. Right to fall into [her] lap”, she downloads Tinder and creates a profile. The app, where a relationship starts every three seconds, has become a staple of dating culture.

The first video in the series will be followed by vlogs and diary entries from Bridget, documenting her dating experience. Speaking on the series, she says: “The OG Bridget paved the way for all of us girls navigating the joys of dating, and now it’s my turn. I’m excited to dive into the world of Tinder with an open mind, a hopeful heart, and some quirky flirting techniques. Will I meet my own Mr. Darcy? Who knows, but either way, join me on this fun ride—I promise to share all of the highs and laughs”.

Also speaking on the work, Joanna Pons, Senior Marketing Director at Tinder, commented, “The Bridget Jones franchise has long been synonymous with modern romance, and as the UK’s most popular dating app for under-30s, we’re thrilled to be the official film partner for this iconic final chapter. With the help of our real-life Bridget, we’re looking forward to sharing the exciting possibilities that can start when you meet someone on Tinder—whether it’s finding yourself, meeting new people or even your soulmate!”.

Alongside the content series, Tinder is offering a free 6-month Tinder Gold subscription to 50 lucky people named Bridget Jones, helping even more people to find love. 

The final instalment of the franchise, Bridget Jones: Mad About the Boy, from Universal Pictures, StudioCanal and Miramax, landed in UK cinemas 13^th February.

Leaning into the lasting cultural relevance of the Bridget Jones films, Tinder combines a much-loved romantic film franchise with modern dating. In doing so, and by embracing the power of social media content, the campaign is able to creatively connect with Gen Z singles looking for romantic connections.