Empty seats in empty stands. In the myriad of unprecedented experiences that have come hand in hand with the Coronavirus crisis the spectre of empty stadiums and sports fields presented a uniquely bleak moment in time. 

The return to play has meant a myriad of different things to different people. From parents watching their kids matches through school railings at a distance, to local clubs stepping up, to implementing new safety measures. to the sense of community that comes with celebrating a shared victory of a local, or now with Euro 2020 kicking off; a national team.

The joy that comes with spectating and watching is more treasured than ever. It's a consumer insight that underpins the truth that perhaps we have missed the energy and emotion of the fans as much as the game itself.

Enter football media company COPA90, which is working with TikTok and a diverse range of talent and influencers across EUrope to produce a programme of original shows and social led formats. Shows which will underline the collective creativity of fans, and according to COPA90 ‘remind the world just how joyous football really is.’

To kick off the entertainment, ‘Get to Know’ has been launched, with fans from each of the 24 participating nations sharing their own predictions. The partnership will also include the launch of 'The Flare Button', TikTok first ever live, vertical, football studio format, providing the must-watch alternative to the traditional half-time broadcast show featuring ex-footballers, musicians, comedians and many more guests. 

For those short of time, COPA90 are rebooting their  fan-first format 'Fans Daily', with 24 creators, one from each competing country, bringing together all the greatest fan moments from across the continent, delivered in just 60 seconds.

James Stafford, Head of partnerships and community of TikTok, said: “Football on TikTok has had meteoric rise in the build-up to an exciting Summer of football, it has become a place where our community can follow their favourite football players, teams and creators as well as share their own unique football experiences."

Tom Thirlwall, Chief Executive of COPA90 added: “TikTok is the perfect platform to capture the creativity and energy of football fans.” 

An energy and creativity which has been sorely missed.