Tate Britain’s ‘Life Between Islands’ exhibition explores the work of artists from the Caribbean who have made their home in Britain. It celebrates the forging of new communities and identities post-war, looking at how these communities have transformed what British culture and society looks like today. 

To promote the exhibition and champion some of this work, creative advertising and digital experience company, Stink Studios has launched a campaign featuring the work of over 40 artists, taking the exhibition beyond the walls of the Tate and into the heart of London’s Caribbean-British communities.

To spotlight individuals, Stink Studios invited artists, community leaders and colleagues from Tate's staff network for Black, Asian and Minority Ethnic employees to share their stories about the places and spaces across London that mean the most to them. 

Inspired by English Heritage’s Blue Plaque scheme, each story has been told through a billboard, pasted-up poster, or floor vinyl sticker, featuring exclusive anecdotes from each contributor and placed in the spaces where they happened.

The campaign features never-before-heard recollections of Saturday school at Macbeth Centre by artist and filmmaker Sir Steve McQueen CBE, memories of Alexandra Palace Park by artist Ingrid Pollard and reminiscences of Stuart Hall Library - iniva by artist and designer Grace Wales Bonner.

“We’re thrilled to have made this work with our friends at Tate. It’s been a long couple of years since we won the pitch to be their strategic and creative agency in 2019, but this campaign has been worth the wait! Being able to celebrate London’s rich Caribbean-British culture was an incredible opportunity. It’s an ambitious project, for sure, and we thoroughly enjoyed working closely with Tate to get it just right.” said Stink Studios Creative Director Justin Mulcahy.

Stink Studios was appointed as the strategic and creative agency for Tate in 2019, with a brief to provide strategic, creative, digital, content and production capabilities. The ‘Life Between Islands’ campaign, launched on February 25th and aims to take Tate Britain's celebration of Caribbean-British culture out of the gallery and into cherished places by making use of out of home and non-traditional media. The exhibition will run at Tate Britain in Millbank, London until April 3.