How can brands use music to overcome generational tensions?
Joanna Barnett, Strategy Director at Truant, on the power of music to bring people closer together and broaden a brand’s appeal.
Nike
The Nike Pro Hijab has been a year in the making, but its impetus can be traced much further back to Nike’s founding mission, to serve athletes, with the signature addendum: If you have a body, you’re an athlete.
The brand has underscored this commitment with the introduction of Middle Eastern stores, collections inspired by Nike’s roster of elite female athletes, women’s races, Nike Run Clubs and the NTC App in Arabic.
To find out more visit the Nike website
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