How do you solve a problem like product differentiation in the increasingly crowded premium gin market? For Silent Pool Distillers the answer to that challenge was premium design to mark the launch of its ultra-premium Black Juniper Gin.

The design, created by Seymourpowell, was created to support the latest launch from the Silent Pool Distillers. The ultra-premium gin is made from the rarest and purest black juniper found only in Bhutan. Bhutan is the only carbon-negative country in the world and home to the purest air in the world, allowing the black juniper berries to develop and ripen in abundance.

The packaging design for Silent Pool Black Juniper has been designed to transport consumers from the quintessential hills of Surrey to the Himalayan mountains of the Kingdom of Bhutan.

The bottle features embellishment which is designed to emulate the gentle ripples of the renowned Silent Pool. As well as burnished copper accents and embossed neck detail, as well as a copper bottle coaster.

Embossed within the copper lies the heritage of the distiller, etched into the surface. This provenance is a key part of the design and also features in the decorative collar detail.

Ian McCulloch, Founder Silent Pool Distillers commented: “It has been a pleasure to work once again with Seymourpowell on our latest spirit launch. Their depth of understanding for our brand alongside their passion for the heritage and ritual behind Black Juniper Gin’s origin and exceptional flavour has been invaluable in the design process, helping us to bring Black Juniper Gin to life with a distinctive bottle and packaging that emulates The Silent Pool.”