Capital Breakfast is inviting the nation to ‘join the chat’ in a campaign that underlines the importance of relatability and connection.

While the campaign is celebrity-studded, with artists including Sabrina Carpenter, Billie Eilish and Ed Sheeran featuring in the TV spot, the tone is decidedly down-to-earth.

The spot, which was created in-house, opens with Capital Breakfast host, Jordan North, revealing to the nation that when he was a child, he believed that all cats were female and all dogs were male.

The Capital-branded microphone is then passed to A-list artists and listeners across the nation to ‘join the chat’, reacting to Jordan’s hilarious revelation and sharing the things they too believed as children. The celebrities featured in the campaign include Sabrina Carpenter, Billie Eilish, Ed Sheeran and Stormzy

The TV ad will be amplified on Global’s outdoor estate across the UK on digital screens and buses, on YouTube, Facebook, Instagram and TikTok. Media planning for the campaign was handled by PHD.

Simon Barnabas, Managing Director of Marketing at Global, explained: "Our new Capital Breakfast campaign is all about creating a sense of fun, relatability and connection. With the help of some of the world’s biggest music artists, we're encouraging the nation to 'join the chat' and be part of what makes the show so special.

He continued: “I'm also proud that this campaign was entirely created in-house, showcasing the exceptional creative talent we have here at Global. It perfectly captures the spirit of the highly entertaining and engaging Capital Breakfast show.”

The campaign underlines how blending celebrity with community can create aspirational marketing which connects with listeners.